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It’s the junk food commercials

March 5, 2010

Remember all those studies that show a direct correlation between the number of hours kids watch TV and their weight? The conclusions of these studies all warn that too much television leads to an all too sedentary life, which leads to obesity.

Recently a study was released which concluded that it’s not the hours of TV, but the number of junk food commercials! Oh, those savvy junk food marketers. Did you know that by the time a child is 5 years old, they have seen an average of more than 4,000 television commercials for food annually? During Saturday morning cartoons, children see an average of one food ad every five minutes! And up to 95 percent of those ads are for junk foods.

The UCLA School of Public Health study published in the February 2010 issue of the American Journal of Public Health is the first to break down different kinds of television content to see whether or not the different kinds of content may have different kinds of effects on obesity. You can read the complete study here.

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